Privacy Policy

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations. When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what information we collect and how we use it. It also explains how and for what purpose this is done. We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us and contact us by e-mail or telephone.
Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system, time of page view). This data is collected automatically as soon as you enter this website.

Use of cookies

Our website uses cookies. Cookies are text files that are stored in the internet browser on the user's computer system. Some functions of our website cannot be offered without cookies (technically necessary cookies). Other cookies enable us to carry out various analyses so that we are able to recognise the browser you are using when you visit our website again and to transmit various information to us (non-essential cookies). Cookies enable us to make our website more user-friendly and effective for you by tracking your use of our website and determining your preferred settings (e.g. country and language settings).
You can find detailed information on the cookies used in the cookie settings or in the Consent Manager of this website.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, length of stay, operating systems used and the origin of the user. This data may be summarised by Google in a profile that is assigned to the respective user or their end device. Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there. The use of this analysis tool is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO.

Google Tag Manager

For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. Via the Google Tag Manager, we can centrally integrate and manage code sections of various tracking tools that we use on our website. In this privacy policy, we would like to explain in more detail what the Google Tag Manager does, why we use it and in what form data is processed.

What is the Google Tag Manager?

The Google Tag Manager is an organisational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google- internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organisation is half the battle! And that of course also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and whom we should show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of the individual tracking tools separately in our source code. However, this takes a lot of time and it is easy to lose track. That's why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers an easy-to- use user interface and no programming knowledge is required. This is how we manage to keep order in our tag jungle.

What data is stored by the Google Tag Manager?

The Tag Manager itself is a domain that does not set any cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data is collected by the individual tags of the various web analysis tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored. However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour is usually collected, stored and processed with the help of cookies. For this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymised data from us. However, this is only the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymised form. We thus consent to the anonymous sharing of our website data. Which summarised and anonymous data is forwarded exactly, we could not find out - despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends within the framework of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimised on the basis of the information collected.

Purpose and legal basis

As a matter of principle, we collect and use personal data of our users only insofar as this is necessary for the provision of a functioning website as well as our content and services. Insofar as we obtain your consent for the processing of personal data, Art. 6 para. 1 lit. a DSGVO serves as the legal basis. When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) lit. b DSGVO serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.
Insofar as processing of personal data is necessary for compliance with a legal obligation, Art. 6 (1) c DSGVO serves as the legal basis. If processing is necessary to protect our overriding legitimate interest or that of a third party, and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 (1) f DSGVO serves as the legal basis. In this case, our legitimate interests, in addition to the purposes listed, are the protection of the company from material or immaterial damages.

Data deletion and storage period

Stored personal data will be deleted or blocked as soon as the purpose of the processing no longer applies or is no longer necessary. In this context, personal data may be retained for the period during which claims are asserted against our company (statutory limitation periods may be up to thirty years). In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the responsible party is subject.
Corresponding proof and storage obligations result from the German Commercial Code, the German Fiscal Code and the German Money Laundering Act. The storage periods are up to ten years.

Disclosure of personal data to third parties

Furthermore, we may be legally obliged to make personal data available to German and international authorities. The legal basis for this is Art. 6 para. 1 lit. c DSGVO in conjunction with local and international regulations and agreements.

Right of objection according to Art. 21 DSGVO

You have the right to object to the processing of your personal data that is based on Art. 6 (1) (e) or (f) DSGVO and there are grounds for this that arise from your particular situation or the objection is directed against direct advertising. The right to object does not exist if overriding compelling legitimate grounds for the processing are demonstrated or the processing is carried out for the assertion, exercise or defence of legal claims.

What rights do you have regarding your data?

It is an important concern for our company to make our processes for processing personal data transparent. Therefore, we would like to point out that in addition to the right to object, you can exercise other rights if the respective legal requirements are met:
Right to information according to Art. 15 DSGVO
Right to rectification according to Art. 16 DSGVO
Right to erasure ("right to be forgotten") according to Art. 17 DSGVO
Right to restriction of processing according to Art. 18 DSGVO
Right to data portability according to Art. 20 DSGVO
no automated decision in individual cases including profiling according to Art. 21 DSGVO. To exercise your rights, you can contact us at any time at the address given in the imprint. In order to be able to process your application and for identification purposes, we would like to point out that we process your personal data in accordance with Art. 6 Para. 1 lit. c DSGVO.

Consent

You have the right to revoke your declaration of consent under data protection law at any time with effect for the future. The revocation of the consent granted does not affect the lawfulness of the processing carried out until the revocation. In some cases, despite the revocation, we are entitled to continue processing your personal data on another legal basis (for the performance of a contract).

Right to complain to the competent supervisory authority
Pursuant to Art. 77 of the GDPR, you may lodge a complaint with a supervisory authority if you believe that the processing of your personal data violates the GDPR.
Der Hessische Datenschutzbeauftragte
Postfach 3263
65001 Wiesbaden
E-Mail: poststelle@datanschutz.hessen.de